Branding

By Pastor Andrew Bawa

"Therefore wash yourself and anoint yourself, put on your best garment and go down to the threshing floor; but do not make yourself known to the man until he has finished eating and drinking." Ruth 3: 3 (NKJV)

Bible Readings: Ruth 3: 1-3, Ruth 3: 11.

Branding is one of the most important aspect of any business for it to survive. A brand makes sure that the name delivers. Your business is your brand whether or not you brand it. Life itself is all about branding. Branding is your promise to your customer.

Many of us want God to brand us but that is something you are supposed to do with yourself. How you carry yourself, determines how people would carry you. What you wear, your attitude, language and character tells the product you are carrying. Branding is about you!

The people you associate with you affects your brand. When I see your friends, I can tell your brand. What is your brand? If you want to succeed in life, internally and externally, rebrand yourself. What is the brand you are creating? "What do we get when we get you?" (TD Jakes).

You don't attract what you say, you attract who you are. If you are not it, you won't get it. Who exactly are you? What is the mission of your company? From now, let everything you do reinforce your brand. "Who you speaks so loud that I won't hear what you say". Stop wearing someone else's brand. Wear your own. Stop copying other people.

When you are branded, you know who you are and you can make a demand.